Akki SEO :- New SEO Questions And Answers

Akki SEO :- New  SEO   Questions  And   Answers 

http://akkiseo.blogspot.com/

Question:- Should I use nofollow on internal links to make my site more efficient to crawlers?

 Answer :- The answer is no. Mainly due to the fact that SE bots already ignore multiple links to the same page. The only real reason you would do this is if you don't want that page indexed. 

Question:-What are some of the best ways to gain backlinks to help page rank? 
Answer :- There are many ways of obtaining backlinks and not all of them are worth it.
The best and most accepted methods are blog commenting on do-follow blogs (Do not spam!), article marketing, relevant site contextual link exchanges, higher PR blog directories, and forum posts. Probably he most effective is simply other sites in your niche linking to you naturally.
Question:-Is Mister Wong do-follow? 
Answer :- Mister Wong is one of the few social media bookmarking sites that allow you to get backlinks because it is do-follow.
Question:-What are do-follow links? 
Answer :-  A Do Follow link is a link that is crawlable by a search engine spider and a No Follow link is one that is essentially invisible to search engines. Most social bookmarking websites are not do-follow and so you do not obtain a backlink from them. This blog is do-follow so your comments get a backlink, some blogs are not.
Question:-What is reverse SEO? 
Answer :- This is the act of attempting to hurt rival webpage's ranking. It's not really feasible in any way and it's better to try to increase your own ranking instead of this low tactic.
Question:-What does SMO mean?
 Answer :- SMO is the abbreviation for Social Media Optimization and refers to the method(s) of increasing web traffic of new visitors from Social Media sites and making content more sharable.

Question:-What is deep linking? 
Answer :- It is essentially linking to other blog posts and pages on your site. Not only will this expose your readers to your other content it will also be well received by search engine spiders.
Question:-What is on-site and off-site optimization? 
Answer :- Both are necessary to success of your website. On-site optimization involves manipulation of your actual website, such as keyword placement and density, alt tags for images and titles for links, title tag usage, URL structure, internal linking and even HTML comments. Off-site refers to things you do to increase your ranking on other sites, mainly by building back links, article marketing and blog commenting.
Question:-What role do meta tags play in SEO?
 Answer :- In my post Everything You Need To Know About Meta Tags in the Modern Age I explain how they have lost their importance very long ago, they still have some use but the days of tricking out your meta tag for amazing search ranking are over. Google uses them only for little descriptive snippets for your site and does not formulate meta tags into your page rank. I know several web developers who have not used them in years and have seen no difference in their sites. It doesn't hurt to have them but bottom line is you don't need to go SEO crazy when it comes to meta tags.
Question:-What's a good blog template optimized for search engines? 
Answer :-I've seen only a handful and I would say that "Thesis" is terrific for SEO. It already displays your post titles correctly among other things. I use it myself for this blog and I'm having much success with it as far as search engines go. There is a version for Wordpress and Blogger.
Question:-How do I find popular keywords to use?
 Answer :-Quite simply Google's Adwords: Keyword Tool is essential for keyword research. On my tools page I list some other keyword tools but none really compare to the power of Adwords.
Question:-Should I hire a "SEO Expert" to optimize my website? 
Answer :-No. The basics of SEO are fairly simple and easy to apply to your website. The trick is not going overboard you really only need to learn a few fundamentals and teach yourself. Websites claiming to give you amazing traffic and a million back links that will make your site super optimized are usually a scam. Truth is SEO isn't as important as it was years ago and Google does such a good job indexing pages now you really don't have to do much, just don't screw it up by applying bad techniques.
Question:-How do I get on the first page of Google results?
 Answer :-When it comes to getting on the first page, competition plays a major role. It's going to be harder to get on the first page results for "make money online" than it is "cheeses made in new york."

Once you've got the keyword you want to get on the first page with, place that keyword in your blog's title or in a few titles of blog posts.

It helps to have as much content as you can pertaining to that keyword or phrase. One mistake you do not want to make is placing too many of the same keywords on the same page, this is known as keyword stuffing and they will be ignored.

Having a few solid back links on higher page ranked related websites will also go a long way to boosting your SERP.

Be patient - It will take time to achieve getting good search position on a highly competitive keyword but it's not impossible. Just using these simple techniques I got a blog on the first page in 2 months on a competitive keyword.
Question:-What are some common mistakes made when trying to implement SEO?
 Answer :-Unfortunately there are many mistakes you can make when it comes to SEO, and most of them can do more harm than good. It's best to check out Google's SEO guidelines and follow those.

Popular mistakes include:
Using duplicate content
Link farming (Putting your link anywhere you can)
Not using the right keywords
Having an all Flash website
Poorly written titles
Not updating your website
Question:-Does hyphen vs. underscore in the URLs affect SEO?
 Answer :-Google treats hyphens as spaces, which is good for getting your keywords into your URL (Google loves this). It does not do the same with underscores, so you definitely want to use hyphens instead of underscores.

How Facebook’s New Privacy Settings Will Affect Your Business

Facebook announced Tuesday that it will be introducing a handful of privacy changes to their 750 million users. AllthingsD reports that the new privacy features will go into effect on August 25, initially to only one percent of all Facebook users.
Exactly how much the new settings are a response to longstanding user criticism or new competition in the form of Google+ is hard to discern. It does seem clear however, that without the new threat to Facebook, the company would have had little incentive to change its historically lax approach to user privacy.

The implications for businesses trying to connect on the platform are huge, as users now have a slew of new tools to control who sees what. Here is a breakdown of the changes:

1. You’ll have a drop-down menu on the upper right hand side of your Facebook page where you can choose to display things like your hometown or latest photo album. All of these options had been accessible previously on your Settings page, but this makes it much easier and clearer to control.

2. You'll be able to tag non-friends or pages in pictures and statuses. This is one of the few potentially advantageous new features for businesses. For example, your company can be tagged by users who want to mention it but who haven’t taken the time to officially “Like” it. Plus, tags now must be approved by users (see below).

3. Facebook will give you the option to verify or deny tagged photos of yourself. When you deny a tag, you'll have a several options. You can automatically remove the tag, request the photo be taken down, or block the user who tagged you.

4. Before you post a status update or picture, you'll be able to adjust exactly who sees it by selecting from Public, Friends or Custom options. Facebook is shifting to the term “public” instead of “everyone.”

5. You'll be able to easily access the “View Profile As” button directly on your profile, whereas before it was hidden in Settings. This lets you see which parts of your profile are public or visible to your friends with just one click.

6. You'll be able to tag your location in any post. By contrast, before you only had the option to check into locations via Facebook mobile.

7. You'll be able to change who sees status updates directly when you post them.

Overall, some of these features have always been available under the Settings tab, but by localizing them next to the information in question, Facebook has shown it’s ready to take privacy a little more seriously.

The hard reality for businesses looking to connect with people via social media is that it’s only getting harder. That is, when users are given more controls over what they share and who they share it with, companies will have a harder time attracting attention. Of course, as Facebook shifts the way users protect and share their information, we may see changes on how they manage business profiles, as well.

Despite crowds of users flocking away from Facebook with the release of Google+, ComScore just reported that the company saw 162 million unique visitors in July, an 11 percent jump from the same period a year ago, when it had about 146 million such visits. Facebook is going strong but understands that it must react to Google+’s much more progressive privacy policies.

The entrance of Google+ signaled the first real competition to Facebook since the MySpace era. Previously, Facebook was more concerned with attracting business than scaring off users, because those users had nowhere to go. Facebook now understands that if they don’t offer the privacy options users have come to expect from the likes of Google+, it doesn’t matter how business-friendly it might be, because there will be no users left.

Google to Settle with U.S. Government for $500 Million

 Today, regulators will announce a $500 million settlement with Google over charges related to advertisements for illegal online pharmacies. The pharmacies appearing in Google ads were operating outside the law, leading to a Department of Justice investigation into Google’s advertising practices – an investigation which decreased Google’s profits by 22%, reports the The New York Times.

The investigation began in May, with government officials trying to determine how illegal ads such as these continually showed up in Google’s search results. Google had previously noted in the fall of 2010 that it was struggling with the problem, equating it to a “cat-and-mouse game:”

    …As we and others build new safeguards and guidelines, rogue online pharmacies always try new tactics to get around those protections and illegally sell drugs on the web. In recent years, we have noticed a marked increase in the number of rogue pharmacies, as well an increasing sophistication in their methods. This has meant that despite our best efforts—from extensive verification procedures, to automated keyword blocking, to changing our ads policies—a small percentage of pharma ads from these rogue companies is still appearing on Google.

But complaints that it just didn’t know how to stop the situation have not been good enough for the U.S. government, which is now holding websites liable for any illegal advertisements shown on their pages.

Obviously, such a decision has far-reaching consequences beyond those of just the illegal pharmacies, as Google faces threats from a number of illegal and malicious entities who want to leverage its search engine to expose unsuspecting users to their ads. Traditionally, Google itself has filed lawsuits against advertisers it suspected of breaking its rules, but this has clearly not been enough of a deterrent.

At the time of the government investigation, Google set aside $500 million in advance of the government’s ruling in the matter, which trimmed its net income to $1.8 billion, or $5.51 a share, in the period.

U.S. Attorney Peter Neronha of Rhode Island is holding the press conference on Wednesday to announce the final outcome.  The settlement means Google will not face further criminal prosecution for profiting from ads promoting illegal pharmacies.

Update, from the DOJ press release:

According to Deputy Attorney General James M. Cole; Peter F. Neronha, U.S. Attorney for the District of Rhode Island; and  Kathleen Martin-Weis, Acting Director of the U.S. Food and Drug Administration’s Office of Criminal Investigations (FDA/OCI), this forfeiture is one of the largest ever in the United States, and represents “the gross revenue received by Google as a result of Canadian pharmacies advertising through Google’s AdWords program, plus gross revenue made by  Canadian pharmacies from their sales to U.S. consumers.”

“The Department of Justice will continue to hold accountable companies who in their bid for profits violate federal law and put at risk the health and safety of American consumers,” said Deputy Attorney General Cole.  “This settlement ensures that Google will reform its improper advertising practices with regard to these pharmacies while paying one of the largest financial forfeiture penalties in history.”

U.S. Attorney Neronha, added that this settlement was about taking a significant step forward in limiting the ability of rogue on-line pharmacies from reaching U.S. consumers, by compelling Google to change its behavior,” and that this kind of forfeiture “will not only get Google’s attention, but the attention of all those who contribute to America’s pill problem.”

AKKI SEO ANSWERS | How To Expand SEO Campaigns Globally ?

AKKI SEO ANSWERS  | How To Expand SEO Campaigns Globally

No borders -- that was the promise of the Internet. Perhaps some search marketers have forgotten. Search marketing companies such as Covario and IgnitionOne have developed international strategies to support expanding paid-search practices. Now, more search marketers want to localize search engine optimization (SEO) campaigns. So Optify has created a guide to get started.

The guide lays out basic principles of expanding SEO internationally and provides insight on how to support multiple Web sites and multinational campaigns. It covers relevant search engines, site structure strategies, optimization principles and localization guidelines.

It's easy for international SEO newcomers to forget that while in the United States and Europe Google accounts for the majority of the market share, Yandex is the leading search engine in Russia, and Baidu in China.

Some Wall Street analysts such as Piper Jaffray's Gene Munster believe Baidu will continue to post "strong mid-double-digit growth" through their fiscal year 2014. And its growth pattern continue similar to Google in its early days. His analysis of the relationship between the Chinese search market and China's gross domestic product (GDP) compared with the U.S. suggests the market could become four times as big by 2016. "Bottom line: we think Baidu can grow 3.5 to 4 times in the next four to six years," he wrote.

But keeping track of multiple search engines worldwide can become challenging. Baidu, in the midst of mounting criticism in response to allegations the company failed to stop scammers from abusing its keyword search advertising platform to promote fraudulent Web sites, points to a sign that Chinese authorities want to regulate Internet search. This could mean that restrictions and rules are on the way.

Some marketers that are new to international SEO think they can hand off content in U.S. Web pages to international divisions within their respective companies to repurpose in that country's native language. Wrong, confirms Anthony Joseph, vice president of marketing and customer experience at Optify. "Those companies need to optimize content for local countries," he said.

Joseph, who spent about 11 years at Amazon.com supporting international sales, describes Optify's international clients as "mid-market and enterprise level companies" -- businesses with more than 250 employees and $100 million-plus in revenue.

The challenges vary. Some companies move from a centralized to a decentralized strategy, and then back again. Others believe they have nailed U.S. optimization and try to move that strategy into international markets, to replicating success in other markets. Consider cross-country coordination of marketing messages, workflow and the translation of content, Joseph says.

The guide explains that when considering SEO principles, businesses can drive page optimization by inserting target keywords in five strategic locations: URL, title tag, meta description, H tags, and page content. And don't forget to optimize for video with local captions.

While there's a lot to consider, the SEO starter guide makes the process easier through a step-by-step worksheet.

LEARN SEO Basic Search Engine Optimization Basic

SEO Basic Search Engine Optimization Basic with Akki

SEO - Search Engine Optimization

Search engine optimization (SEO) is the process of improving the ranking (visibility) of a website in search engines. The higher (or more frequently) a web site is displayed in a search engine list (like Google), the more visitors it is expected to receive.

SEO considers how search engines work, what people search for, and which search terms (words) are typed. Optimizing a website may involve editing the content to increase its relevance to specific keywords. Promoting a site to increase the number of links, is another SEO tactic.

Effective search engine optimization may require changes to the HTML source code of a site and to the site content. SEO tactics should be incorporated into the website development and especially into the menus and navigation structure.

Another class of techniques, known as black hat SEO or spamdexing, uses methods such as link farms, keyword stuffing and article spinning that degrade both the relevance of search results and the quality of user-experience with search engines. Search engines look for sites that employ these techniques in order to remove them from their indices.

AKKI SEO LOGO

AKKI SEO LOGO

AKKI SEO LOGO

Search Engine Optimization (SEO)

Search Engine Optimization (SEO)

Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines via the "natural" or un-paid ("organic" or "algorithmic") search results. In general, the earlier (or higher on the page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users. SEO may target different kinds of search, including image search, local search, video search, academic search,news search and industry-specific vertical search engines.

As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content and HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic.

The acronym "SEOs" can refer to "search engine optimizers," a term adopted by an industry of consultants who carry out optimization projects on behalf of clients, and by employees who perform SEO services in-house. Search engine optimizers may offer SEO as a stand-alone service or as a part of a broader marketing campaign. Because effective SEO may require changes to the HTML source code of a site and site content, SEO tactics may be incorporated into website development and design. The term "search engine friendly" may be used to describe website designs, menus, content management systems, images, videos, shopping carts, and other elements that have been optimized for the purpose of search engine exposure.

Another class of techniques, known as black hat SEO, search engine poisoning, or spamdexing, uses methods such as link farms, keyword stuffing and article spinning that degrade both the relevance of search results and the quality of user-experience with search engines. Search engines look for sites that employ these techniques in order to remove them from their indices.